Our robust profiles are based on data analysis and/or market research. Each profile will be prioritized based on sales cycle, revenue potential and repeat engagement. They include demographic and psychographic information with data points that align with digital marketing targeting options on all major channels. Primary communications channels, promotional drivers and messaging drivers for each audience are also included.
We’ll review your current database and provide basic lead scoring based on segments, engagement and conversion. New lead generation campaigns will feature robust lead scoring based on an in-depth analysis of overall engagement with your band.
We’ll identify and organize segments and provide recommended communication flows for your current leads and customer databases for ongoing, trackable, marketing campaigns. Effective segmentation will help your organization realize higher engagement and conversion rates with less effort.