Well written white papers, that promote your company as an industry expert, are a great way to encourage your target market to engage with you. Often, whitepapers are utilized as gated content in order to collect target market contact information in exchange for an expert level strategic document.
Recommended topics identified by digging deep into consumer/customer pain points or identifying relevant trends
Research conducted using well regarded studies, stats and influencer commentary
Step by step instructions or templates
Designed and formatted according to brand guidelines
Blog posts are not just for SEO, they are a great way to keep your target audience up-to-date on the latest trends, offerings and general thoughts from your company’s best strategic thinkers.
Blog topic calendar coordinated with promotional strategies
Recommended topics based on analytics, trending topics, consumer pain-points and brand and lifestyle alignment
Tracked and optimized based on engagement
Infographics are a great way to convey information in an easy to digest, visual format. Great infographics get shared. We’ll develop infographics as part of your overall content plan that address pain points, industry trends or any other data points that could create an engaging visual. Infographics are great features for email nurture campaigns, promoted content and social shares.
For B2B companies and B2C companies with higher price point items, case studies have a big impact on a purchaser’s decision making making process. We’ll work with your clients to map out an informative, design focused, easy to digest case study. Case studies will highlight your differentiation in the market, support your core messaging, market value and showcase the your unique ability to achieve client or consumer's needs.